LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content